CLAUDE
Blog Content
Blog posts are Markdown files in src/content/blog/*.md, loaded at build time by src/utils/blog.ts. The frontmatter schema is only title, date (YYYY-MM-DD), and excerpt — there is no tags, description, or slug field (the slug is derived from the filename). Product links use in-app relative paths (e.g. /dashboard, /jobs).
The frontmatter parser (parseFrontmatter) is intentionally minimal, not a full YAML parser. It strips a matched pair of surrounding quotes and unescapes \" / \\ inside a double-quoted value. For inner quotes in a title/excerpt, prefer typographic quotes (“ ”) — they need no escaping and read better in previews than escaped straight quotes.
Do not use the first-person singular ("I"). Frame opinions and advice with the brand-collective "we" (e.g. "we'd tell you to save your money") or as impersonal statements, not as an individual author speaking. The brand "we" and second person ("you", addressing the reader) are both fine.
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